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Strategic Marketing that Scales with You

From brand clarity to sustainable growth—choose the support that fits your business stage and goals.

Every successful product business needs marketing that works as hard as they do. But "marketing" isn't one thing—it's brand strategy, messaging, customer understanding, channel optimization, and systematic growth planning.

That's why I've designed three distinct ways to work together, each addressing different stages of your business journey. Whether you need foundational brand clarity, a comprehensive growth strategy, or ongoing strategic partnership, there's a path that fits your goals and timeline.

Our Services

  • Timeline: 4-5 weeks

    For Product Businesses Ready to Connect With Their Market

    Your product is solid, but your brand feels scattered. Customers aren't connecting the way you hoped, and you're not sure if it's your messaging, your positioning, or something else entirely. You need clarity on who you serve and how to talk to them in a way that actually converts.

    What We'll Build Together:

    Week 1: Strategic Foundation

    • In-depth brand strategy workshop to define your core positioning

    • Competitive landscape analysis to identify your unique space in the market

    • Complete consumer persona development based on real customer data

    Week 2-3: Brand Identity & Voice

    • Logo guidance and visual identity development (color palette, typography, mood)

    • Brand voice and tone that feels authentically you but speaks to your customers

    • Messaging framework that works across all your marketing

    Week 4-5: Implementation & Guidelines

    • Comprehensive brand guidelines document

    • Application examples for your website, social media, and packaging

    • 30-day brand implementation checklist

    Perfect For:

    • New brands launching online

    • Established businesses whose brand feels outdated or unclear

    • Founders who know they need professional positioning but aren't sure where to start

    • Businesses preparing for major growth or investment

    What You'll Have At The End:

    A brand that clearly communicates your value, connects with your ideal customers, and gives you confidence in every marketing decision you make.

  • Timeline: 5-6 weeks

    For Businesses Ready to Scale Systematically

    You have a solid foundation, but growth feels random and unpredictable. You're ready to stop reacting and start strategically building toward consistent, sustainable growth. You need a comprehensive marketing strategy that tells you exactly what to do, when, and how to measure success.

    What We'll Create Together:

    Week 1: Comprehensive Audit & Research

    • Complete marketing ecosystem audit (website, SEO, content, email, social)

    • Market research and competitive analysis

    • Customer journey mapping and conversion point analysis

    Week 2-3: Strategic Planning

    • 90-day strategic marketing roadmap tailored to your business goals

    • Channel prioritization based on where your customers actually are

    • KPI framework and success metrics that matter for your business

    Week 4-5: Implementation Framework

    • Month-by-month content calendar template

    • Email marketing strategy and automation recommendations

    • Social media strategy aligned with business goals (not just engagement)

    Week 6: Performance & Optimization

    • Marketing dashboard setup for tracking what actually drives revenue

    • Performance review process and optimization guidelines

    • Team hiring roadmap for when you're ready to scale

    Perfect For:

    • Businesses ready to scale

    • Founders tired of random marketing efforts that don't connect to revenue

    • Product businesses preparing for seasonal peaks or major launches

    • Teams ready to invest in systematic, measurable growth

    What You'll Have At The End:

    A complete marketing system with clear priorities, measurable goals, and the confidence to make strategic decisions that drive real growth.

  • Commitment: 3-month minimum

    For Founders Who Need Strategic Partnership, Not Just Advice

    You're beyond the "figure it out yourself" phase but not ready for a full-time marketing hire. You need someone who understands your business, can execute at a strategic level, and helps you build toward eventual team independence. This isn't consulting—it's partnership.

    How We Work Together:

    Strategic Planning & Execution

    • Monthly marketing planning sessions aligned with business goals

    • Hands-on execution of high-impact activities (email campaigns, SEO optimization, content strategy)

    • Real-time problem-solving and opportunity identification

    Performance & Optimization

    • Weekly performance review and strategy adjustments

    • A/B testing and conversion optimization

    • ROI tracking and reporting that connects marketing activities to revenue

    Team Building & Systems

    • Marketing process documentation and system building

    • Job descriptions and interview support when you're ready to hire

    • Team training and onboarding support

    • Gradual transition to internal team management

    Perfect For:

    • Businesses ready to scale systematically

    • Founders who need execution support, not just strategy documents

    • Teams preparing to hire their first marketing employee

    • Businesses with seasonal peaks requiring strategic scaling

Not Sure Which Service Fits Your Needs?

Book a free 30-minute Marketing Clarity Call and we'll discuss your specific situation, goals, and timeline. I'll recommend the best fit based on your needs and if we're a good match to work together.

FAQs

  • Absolutely. Many clients start with The Brand Builder and move to The Growth Engine, or begin with a strategic package and transition to Fractional Partnership. We'll design a path that makes sense for your business trajectory.

  • I also offer Strategy Day sessions and One-Week Sprints for urgent projects or specific challenges. These can be great precursors to larger engagements or standalone solutions for focused needs.

  • Yes! While I have deep CPG expertise, I work with different types of businesses across industries. Let’s chat to see if we’re a good fit to work with each other.

  • You'll have all the tools, templates, and knowledge to continue independently. Clients may return for additional projects as they grow, and Fractional Partnership clients often transition to managing their own teams with our systems and processes.

Each service is designed to meet you where you are while building toward sustainable, systematic growth. The goal isn't just to solve immediate challenges—it's to empower you to make confident marketing decisions for the long term.