Hi, I'm Lisa Cherfane

Founder and Marketing Strategist

The Story Behind Cherfane & Co.

For a decade I lived in the world of multimillion-dollar marketing budgets and enterprise-level brand strategy. I led campaigns for household names like Dixie® and Brawny®, managed product launches that had to succeed, and learned what it really takes to cut through market noise and connect with customers.

Working with unlimited resources and massive teams was exciting, but I’ve always found myself drawn to the challengers. The smaller brands with big hearts, and scrappy determination to compete against giants. The founders who had to be strategic, not just well-funded.

That's when I realized my true calling: taking everything I learned about strategic marketing and help the businesses that need it most—growing companies led by passionate founders who deserve marketing that works as hard as they do.

Lisa Cherfane, Branding Strategist, wearing a pink blouse, beige pants, and a brown braided belt, stands against a light grey background with a confident expression.

What Sets Cherfane & Co. Apart from the Rest:

Strategy Over Tactics

Instead of chasing the latest marketing trends, we focus on timeless strategic principles that actually drive growth. What worked for major CPG brands will work for your product business—we just need to adapt it to your reality.

Clarity Over Chaos

Marketing shouldn't feel like throwing spaghetti at the wall. Everything we do together is designed to give you crystal-clear direction about what to prioritize, what to measure, and what to do next.

Partnership Over Dependency

My success is measured by your ability to make smart marketing decisions independently. Whether we work together for six weeks or six months, you'll walk away with frameworks and knowledge you can use for years.

Results Over Reports

Pretty decks and lengthy reports don't grow businesses. I focus on strategies that connect directly to your revenue goals and give you measurable results you can actually use.

Hear What Clients Have to Say

Mother Beach Logo featuring a stylized beach scene within an oval shape, with a person sitting on the sand, ocean waves, and a sun, accompanied by the text "Mother Beach" below in teal font.

Lisa Cherfane was a tremendous value, worth every minute of my time.

When I engaged with Cherfane & Co, I was uncertain whether or not branding was appropriate for my small line of specialty products sold in conjunction with my self-published gift book, .  As a small company, I questioned if it was worth the investment to explore developing a brand. After an extensive interview process, we concluded it made sense to proceed, and Lisa became an invaluable partner to bring my brand into focus. I was surprised how thorough the process was and very pleased with the deliverables, which included brand guidelines, working website, social medial guidelines, launch strategy, and technical support. All within a four-month period. I now have the knowledge, tools and confidence to proceed with taking Mother Beach to another level.  For those considering a strategic brand and marketing partner I can say with certainty, you will be in excellent, competent hands with Lisa Cherfane.

-Patty Merski, Owner of Mother Beach
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Lisa has been exceptional at guiding us through our strategic marketing initiatives. Her attention to detail and strategic expertise give us complete confidence in every recommendation she makes. She doesn't just create plans—she executes them and continuously optimizes for better results. We've seen measurable SEO improvements every month since partnering with her. Lisa is a true marketing partner, and it's been a pleasure working with her.

-Rob Albert, Owner of Mowmore

A Little More About Me

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Professional Background

  • A decade in the corporate world working on CPG brands like Dixie® and Brawny®

  • Managed product launches, competitive repositioning, and growth initiatives

  • Deep experience in consumer research, brand positioning, and omnichannel marketing

What I Love About This Work

There's nothing quite like the moment when a founder realizes their marketing doesn't have to be overwhelming—it can actually be energizing. I love helping passionate entrepreneurs see their businesses through strategic eyes and giving them the tools to compete with confidence.

When I'm Not Strategizing

I'm probably exploring a new hiking trail, trying out a restaurant I haven't been to yet, or planning my next travel adventure. I believe the best marketing comes from understanding real people in real situations—which means getting out into the world and paying attention.

My Philosophy:

Great marketing isn't about being the loudest or having the biggest budget. It's about clarity—knowing exactly who you serve, what problem you solve, and how to communicate that value in a way that actually converts. Everything else is just tactics.

Ready to Work Together?

Whether you're just starting to think about professional marketing support or you're ready to dive into strategic growth, I'd love to learn about your business and explore how we might work together.

Book a free 30-minute Discovery Call where we'll discuss your biggest challenges, your growth goals, and determine if we're a good fit for each other.

No sales pitch, no pressure—just strategic conversation about your business and honest advice about next steps.