Hi, I'm Lisa Cherfane
Founder and Marketing Strategist
The Story Behind Cherfane & Co.
For a decade I lived in the world of multimillion-dollar marketing budgets and enterprise-level brand strategy. I led campaigns for household names like Dixie® and Brawny®, managed product launches that had to succeed, and learned what it really takes to cut through market noise and connect with customers.
Working with unlimited resources and massive teams was exciting, but I’ve always found myself drawn to the challengers. The smaller brands with big hearts, and scrappy determination to compete against giants. The founders who had to be strategic, not just well-funded.
That's when I realized my true calling: taking everything I learned about strategic marketing and help the businesses that need it most—growing product companies led by passionate founders who deserve marketing that works as hard as they do.
Strategy Over Tactics
Instead of chasing the latest marketing trends, we focus on timeless strategic principles that actually drive growth. What worked for major CPG brands will work for your product business—we just need to adapt it to your reality.
Clarity Over Chaos
Marketing shouldn't feel like throwing spaghetti at the wall. Everything we do together is designed to give you crystal-clear direction about what to prioritize, what to measure, and what to do next.
Partnership Over Dependency
My success is measured by your ability to make smart marketing decisions independently. Whether we work together for six weeks or six months, you'll walk away with frameworks and knowledge you can use for years.
Results Over Reports
Pretty decks and lengthy reports don't grow businesses. I focus on strategies that connect directly to your revenue goals and give you measurable results you can actually use.
What Sets Cherfane & Co. Apart from the Rest:
A Little More About Me
Professional Background
A decade in the corporate world working on CPG brands like Dixie® and Brawny®
Managed product launches, competitive repositioning, and growth initiatives
Deep experience in consumer research, brand positioning, and omnichannel marketing
What I Love About This Work
There's nothing quite like the moment when a founder realizes their marketing doesn't have to be overwhelming—it can actually be energizing. I love helping passionate entrepreneurs see their businesses through strategic eyes and giving them the tools to compete with confidence.
When I'm Not Strategizing
I'm probably exploring a new hiking trail, trying out a restaurant I haven't been to yet, or planning my next travel adventure. I believe the best marketing comes from understanding real people in real situations—which means getting out into the world and paying attention.
My Philosophy:
Great marketing isn't about being the loudest or having the biggest budget. It's about clarity—knowing exactly who you serve, what problem you solve, and how to communicate that value in a way that actually converts. Everything else is just tactics.
Ready to Work Together?
Whether you're just starting to think about professional marketing support or you're ready to dive into strategic growth, I'd love to learn about your business and explore how we might work together.
Book a free 30-minute Discovery Call where we'll discuss your biggest challenges, your growth goals, and determine if we're a good fit for each other.
No sales pitch, no pressure—just strategic conversation about your business and honest advice about next steps.