Big Brand Strategy. Small-Business Soul.

Marketing Consulting for founders who are ready to grow beyond the chaos. Cherfane & Co. brings CPG expertise to your product business - without the agency fluff.

Grow your product business into a brand that grows itself.

You’re juggling operations, inventory, customer services, and somehow trying to market your business in whatever tine is left. You know you need strategy, but between managing day-to-day fires and trying to decode the latest marketing trends, you’re stuck in reactive mode. Your brand deserves better than random social posts and crossed fingers.

Here’s how we fix it: Cherfane & Co. takes the guesswork out of marketing with clear, actionable strategies tailored to your business. No cookie-cutter templates or overwhelming 50 step plans. Just strategic clarity that helps you focus on what actually moves the needle.

Brand strategy image on Cherfane & Co website

Here’s How We Help you Grow:

Brand Strategy That Connects.

Get crystal clear on your positioning, messaging, and visual identity so your brand stands out in a crowded market on shopify or wherever your business lives.

Marketing Strategy That Converts

Roadmaps, channel prioritization, and performance frameworks that turn browsers into customers buying your product, over and over again.

Fractional Marketing Support

Ongoing partnership for founders ready to scale but not ready to hire full time. We’ll help you with customized support from execution to strategic help building your marketing team.

I’m Lisa, your marketing strategist & your businesse’s soon-to-be biggest fan.

I spent a decade in the corporate world, leading marketing campaigns for major CPG brands like Dixie® and Brawny®. I love the strategy, the data, and a good campaign that actually moved the needle. But what I love even more? Working with scrappy, passionate teams who cared deeply about their products.

Here's what I learned in corporate that I bring to your business:

  • How to think strategically about brand positioning (not just pretty logos)

  • The difference between marketing that looks good and marketing that converts

  • How to prioritize when everything feels urgent

Here's what I learned from working with founders like you:

  • Templates and one-size-fits-all strategies are basically useless

  • You need marketing support that gets your reality—tight budgets, wearing all the hats, building while flying the plane

  • The best marketing feels authentic to who you are, not who you think you should be

Today, I help product businesses get unstuck and grow strategically. No agency fluff, no 6-month minimums, no strategies that only work if you have a team of 20.

Just clear, actionable marketing that works for your business, your budget, and your life.

The founder of cherfane and co standing outdoors with arms crossed, smiling, in front of a pond and trees in a park.

Let’s Talk Strategy

I believe the best client relationships start with real conversations, not pushy sales calls.

That's why I offer complimentary 30-minute Strategy Sessions where we dig into your specific marketing challenges and figure out the best path forward—together.

Here's how it works: We'll spend 30 minutes talking through your current marketing situation, your goals, and the roadblocks that are keeping you stuck. I'll share honest insights about what's working, what isn't, and what I'd prioritize if I were in your shoes.

By the end of our call, you'll have clarity on your next steps—whether that's working together or tackling some things on your own first.

Sound good? Use the calendar to find a time that works for both of us.

P.S. Come prepared to talk specifics about your business! The more details you share, the more valuable insights I can give you.

Book a Discovery Call with Lisa

Want to deep dive into what's working (and what's not) yourself?

Get Your Free Brand Audit Checklist

Sometimes you need to see the full picture before deciding on next steps. This quick and easy audit will help you identify where your marketing is strong and where it's holding you back.

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    FAQs

    • I love working with product businesses who are ready to move beyond DIY marketing. My clients typically sell on Shopify, have proven product-market fit, and are looking for strategic guidance rather than quick fixes. I especially love working with CPG brands, wellness products, and home goods companies.

    • Unlike agencies with high minimums and long contracts, I offer flexible, founder-friendly support. You get big-brand strategic thinking without agency overhead or cookie-cutter solutions. Every strategy is tailored to your specific business stage, goals, and budget. Plus, I focus on empowering you to eventually build internal marketing capabilities rather than creating dependency.

    • Both! I offer project-based packages (Brand Builder, Growth Engine, Sprints) for specific needs, and ongoing Fractional Marketing Partner support for businesses that want consistent strategic guidance. We can always start with a project and evolve into ongoing support as your business grows.

    • Perfect! I love working with businesses that have existing efforts we can optimize and build upon. Whether you have a brand identity that needs refinement, marketing that's not converting, or successful tactics you want to scale, we'll build on your foundation rather than starting from scratch.

    • Absolutely! While I have deep CPG expertise, I’ve worked with a range of clients, from CPG to service based to B2B businesses. My strategic frameworks apply across industries, so let’s chat to see if working together can be a good fit.